i can has apex?

Executive Sponsorship is critical to any CRM implementation. We all know this. Yet, for executives new to CRM initiatives, system initiatives, or all of the above, there may be very little understanding of what their exact role in sponsorship must be to ensure success.

Model Metrics has provided a great whitepaper called "CRM for CEOs" that provides an excellent overview for executives. It's a strategic "How To" guide that lays out areas of focus, best practices, and (most importantly for executives) the business drivers and benefits of each.

It's also a great read for other members of your CRM implementation team and impacted business unit managers - a great reminder of the big picture your business is trying to achieve, and how each piece of the puzzle contributes.

PS - For anyone not familiar with Model Metrics, these guys are one of Salesforce.com's most diverse and innovative implementation partners, making this well worth the read. Enjoy!